Choosing the Right Channels and Strategies for Your ABM Program
We’ve explored how to target the right accounts for your account-based marketing program, but once that’s accomplished, how do you actually reach them? After all, developing content and organizational...
View ArticleHow to Scale Your Outbound Process (Based on our Experience with 200+ Clients)
With hundreds of meetings, demos and deals under our belts, we’ve become a team of outbound sales veterans. But we weren’t always confident in our approach to outbound, especially in the beginning –...
View ArticleHow to Scale Your Outbound Sales Process: Part Two
In part one of our two-part piece on scaling your outbound sales process, we covered all the basics: The two essential prerequisites that must be in place before you get started and a detailed look at...
View ArticleHow to Ask for a Customer Reference the Right Way
For many salespeople, asking for a customer reference is like pulling teeth. Despite providing a useful product or service and developing genuine relationships with their customers, salespeople often...
View ArticleWhat is Behavioral Intent Data and Why Do You Need It?
It may seem like there’s always a new, popular sales and marketing term that catches on in business circles. Words like pivot, disrupt and intuitive. Don’t even get us started on “hustle” and “grind”....
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The Complete 3-Step Prospecting Process to Score More Sales Meetings With...
It’s a new age of prospecting. Your sales team cannot sustainably call up prospects with no idea about their life, business, and problems and wing a conversation using a script. You can still prospect...
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6 Real-Life Examples Using Behavioral Intent Data to Book Sales Meetings With...
LeadSift doesn’t like to just talk about the next generation of data in sales and marketing. We use our own proprietary Buyer Intent Data so that we can define the best practices and help our clients...
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What Makes A Killer Cold Email? Advice From 7 Expert Sales Pros
Cold emails are a pivotal part of revenue generation today. Writing great cold email copy and getting higher response rates is HUGE for hitting quota for a B2B sales pro. We’re going to share the...
View ArticleIntroducing Intent Data Scoring: How To Prioritize & Delegate
Intent data can overwhelm Sales and Marketing teams. There can be a lot of data, with lots of detail leaving you unsure of what to do with it. Like looking at your huge To-Do list, it’s best to divide...
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3 Ways to Use Intent Data in Multichannel Orchestrations
Author: Kirsten Yee Intent data, account based marketing, and orchestration are on (almost) every marketer’s “to-do” list, and all of these things work best in tandem with one another. A lot of...
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